Why matrimony websites are popular
First off, the concept of marriages has changed significantly over the years. The new-generation urban youths prefer selecting their life partners for them. The family and parents come afterwards. Through online portals they can directly contact and interact with possible suitors. Modern matrimony portals are making it possible to search from their wide database and interact through chat or messages.
Secondly, the matrimonial portals allow members to optimize their searches by having dedicated pages, sections or even websites to every possible casts and communities. There are even websites specialized in a single community like - Shimla Jain Matrimony. Jain4jain caters to the niche of Jain community which is widely dispersed. They are allowing Jains to find likable profiles from within the community spread across the country.
Thirdly, these websites are designed with a robust search engine technology that connects to the database to fetch profiles matching the search criteria of the members. Members can perform keyword intensive searches such as - Shimla Jain Bride or Shimla Jain Groom for more relevant results.